Projects
A selection of projects and work I’ve been involved in across marketing, content, and digital strategy. These examples give a general sense of how I approach campaigns, audience growth, and creative development.
Artist Release Campaigns
Senior Marketing & Content Specialist
Warner Music Group
Worked on marketing campaigns for music releases from planning to launch, collaborating with artists, managers, and teams across different markets.
Involved in shaping campaigns across content ideas, visual direction, social media communication, and platform strategy.
Managed the overall flow of release periods, aligning digital platforms, PR, and social media to ensure consistent rollout and audience reach.
Digital Advertising & Audience Growth
Senior Marketing & Content Specialist
Warner Music Group
Planned and managed digital advertising campaigns across Meta, Google, and YouTube as part of broader marketing strategies.
Worked on audience targeting, budget management, and performance optimization to improve visibility, engagement, and streaming results.
Tracked campaign performance and used platform data to refine strategies and improve outcomes over time.
Content & Creative Direction
Senior Marketing & Content Specialist
Warner Music Group
Contributed to content development and creative direction across campaigns, shaping how artists and projects were presented on digital platforms.
Worked on content ideas, visual communication, and social media direction to create a consistent and engaging presence.
Focused on building narratives and content formats that align with audience behavior and platform dynamics.
Content Operations & Platform Quality
Content Operations Specialist
TELUS International (TikTok)
Worked within TikTok content operations, reviewing short-form videos in line with platform policies and community guidelines.
Supported quality processes and daily workflow, helping maintain consistency across content review and platform standards.
Provided guidance on content quality and platform rules when needed, contributing to more accurate decision making on complex cases.
Collaborated with international teams on content moderation processes and quality improvement initiatives.
Market Insights, Trend Analysis & AI Training Support
Content Operations Specialist
TELUS International (TikTok)
Analyzed user behavior and content trends in the Turkish market, focusing on short-form video and music-driven content.
Shared insights to improve content evaluation accuracy and better reflect cultural context.
Contributed to content labeling and review processes that support AI model training and platform quality.
Monitored creator activity and emerging trends, building an understanding of how content, music, and digital culture interact on the platform.
