Resume
Experience
Oct 2022 – Oct 2025
Senior Marketing & Content Specialist
Warner Music Group
Istanbul, Turkey
Worked closely with artists, managers, and internal teams to plan and execute release campaigns from concept to launch.
Contributed to campaign development across content strategy, visual direction, social media communication, and digital marketing.
Managed paid media campaigns across Meta, Google, and YouTube while supporting overall marketing objectives.
Coordinated release timelines across streaming platforms, PR, and social channels to ensure aligned campaign execution.
Collaborated with both local and international teams, maintaining communication across multiple stakeholders and partners.
Monitored campaign performance and shared insights based on audience behavior, platform analytics, and advertising results.
Feb 2022 – Oct 2022
Content Operations Specialist (TikTok)
Team Support & Quality Lead
TELUS International
Izmir, Turkey
Worked within TikTok content operations, reviewing short-form videos in line with platform policies and community guidelines.
Supported daily workflow and quality processes, helping maintain consistency across content review and team operations.
Provided guidance on content quality and platform rules when needed.
Worked with international teams on content moderation processes and quality improvement initiatives.
Analyzed user behavior and content trends in the Turkish market, sharing insights to improve accuracy and cultural relevance.
Monitored creator activity and emerging trends across music and short-form video content.
Jan 2021 – Oct 2021
Social Media Specialist
Varlıkevim
Istanbul, Turkey
Managed social media accounts and created visual and written content across different digital platforms.
Designed social media creatives and marketing materials to support brand communication.
Supported digital marketing campaigns, including ad visuals and performance tracking.
Worked with internal teams to improve engagement and audience growth.
Oct 2020 – Jan 2021
Autonomy
Company Name
Company Location
Supported production teams across commercial and digital content shoots.
Assisted with set preparation, equipment setup, and on-site coordination.
Worked closely with directors, producers, and crew members to support smooth production processes.
Contributed to the production of visual content used across digital and marketing channels.
Education
2014 – 2018
Yaşar University
B.A. in Visual Communication and Design (English)
Izmir, Turkey
Focused on visual communication, media production, and design within a broader context of marketing and brand communication.
Developed skills in content creation, visual storytelling, and digital media, while building a foundation in communication, audience understanding, and creative strategy.
Capabilities
Marketing & Content Strategy
Campaign planning, content development, and brand communication.
Digital Marketing & Paid Media
Campaign management across Meta, Google, and YouTube with a focus on performance and growth.
Audience & Insights
Understanding audience behavior, tracking performance, and turning data into actionable insights.
Creative Development
Shaping content ideas, visual direction, and storytelling across digital platforms.
Collaboration & Project Management
Working with artists, teams, and partners to manage projects from idea to execution.
Tools & Platforms
Advertising & Analytics
Meta Ads, Google Ads, TikTok Ads, YouTube Ads, GA4, Looker Studio, Google Tag Manager
Creative Tools
Photoshop, Premiere Pro, After Effects, Illustrator, Canva
Productivity
Excel, Google Sheets, Notion
Music & Platforms
Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Soundcharts
AI Tools
ChatGPT, Midjourney, Runway
Languages
Turkish — Native
English — C1